Profile
Fruitchouli
/fruːˈtʃuːli/ · froo-CHOO-lee
Fruitchouli is an Australian knitwear studio creating considered garments entirely in-house. Each piece is knitted to order, just for you, using advanced Japanese zero-waste 3D knitting technology. This process produces seamless garments with minimal waste and exceptional comfort.
We work with carefully selected yarns, chosen for their exceptional comfort, performance, natural origin, and fully biodegradable qualities. All garment components, including packaging, are entirely biodegradable.
In-house manufacturing allows us to offer bespoke sizing for every design, prioritising inclusivity.
Embodying Fruitchouli
Fruitchouli borrows from perfumery, where bright, fruity notes meet earthy patchouli in a layered, lasting balance.
Our knitwear embodies this balance. There are thoughtful and natural elements within our brand and designs, including naturally biodegradable yarns, certified organic materials, waste-minimising production and innovative business practices, complemented by playful and distinctive details that reflect both us and those who love to wear Fruitchouli.
Our Origin
Fruitchouli was founded to create an environmentally conscious knitwear brand from the ground up, with a focus on local manufacturing and advanced Japanese knitting technology.
All our knitwear is designed and produced in-house at our family-owned studio in Corhanwarrabul (The Dandenong Ranges), Australia, powered by solar energy.
Our Team
Three family members run every aspect of Fruitchouli, from design and machine programming to manufacturing.
*All our garment components are manufactured entirely in-house except for our organic cotton care labels. These are designed in-house and produced by a trusted supplier. More information is available here.
