Profile
Fruitchouli
/fruːˈtʃuːli/ · froo-CHOO-lee
Fruitchouli is an Australian knitwear studio creating considered, biodegradable pieces entirely in-house.
Each piece is knitted to order using Japanese seamless knitting technology and hand-finishing techniques. Garments are knitted three-dimensionally in one seamless piece, resulting in exceptional comfort with no yarn waste during production.
We use yarns selected for comfort, performance and natural origins. All yarns and components are biodegradable and plastic-free.
Bespoke adjustments are available across our designs.
Embodying Fruitchouli
Fruitchouli borrows from perfumery, where bright, fruity notes meet earthy patchouli in a layered, lasting balance.
Our knitwear embodies this balance by pairing natural materials and made-to-order production with more playful, distinctive details that reflect both us and those who wear Fruitchouli.
Our Team
Three family members design, develop, knit and finish every piece in our studio in Corhanwarrabul (the Dandenong Ranges), Australia.
